Marketing
POPULAR CHEMICAL WORKS believes that professional marketing is the hallmark of its commitment to customers. The management of PCW is fully aware of the need for a strong and innovative marketing strategy at the source of building the image of the company and to develop a strong association with customers. The marketing department has a professional and highly experienced team of devoted individuals who conduct market surveillance to identify changing customer needs, analyze new opportunities and develop efficient strategies.
PCW has a sales force of over 100 marketing representatives and 18 managers. The sales teams have developed a thorough knowledge of products, competitors and selling skills through regular training sessions. They also have a good relationship with the opinion leaders and trendsetters in the medical profession. PCW’s marketing network covers all four provinces as well as all the major urban and rural centers of Pakistan.