POPULAR CHEMICAL WORKS believes that professional marketing is the hallmark of its commitment to customers. The management of PCW is fully aware of the need for a strong and innovative marketing strategy at the source of building the image of the company and to develop a strong association with customers. The marketing department has a professional and highly experienced team of devoted individuals who conduct market surveillance to identify changing customer needs, analyze new opportunities and develop efficient strategies.
PCW has a sales force of over 100 marketing representatives and 18 managers. The sales teams have developed a thorough knowledge of products, competitors and selling skills through regular training sessions. They also have a good relationship with the opinion leaders and trendsetters in the medical profession. PCWs marketing network covers all four provinces as well as all the major urban and rural centers of Pakistan.
The broad and effective distribution network of PCW ensures availability of the products. Currently, PCW is utilizing the services of 26 major distributors and 15 local distributors well placed at the vintage cities of Pakistan. All the distributors have fully automated facilities to ensure effective reporting and strong communication.